On our way back from Disney World I got an email from a client of mine that she had referred a friend to me who wanted to purchase a new 2008 Subaru Forester and possibly help her sell a car. As I checked my messages getting off the plane at the Denver International Airport, I had a message from the woman, we will call “Ms. M”, that she was in the market for a 2008 Subaru Forester and needed my assistance.
2008 Subaru Forester 2.5 X Standard Features
* Starting at $21,695
* 173-hp SUBARU BOXER engine
* 166 lb-ft of torque at 4,400 rpm
* 120-watt 7-speaker audio system with subwoofer, 6-disc in-dash CD changer and MP3/WMA player
* SIRIUSâ„¢ Satellite Radio capability
* Perforated leather-wrapped 3-spoke steering wheel
* Silver painted roof rails
* Automatic climate control system
I called her on the 27th and explained to her my services. For those of you who are new to The Cool Car Guy Show on Castle Rock Radio.com or CoolCarGuy.com and you’re maybe wondering what it is that I do, let me explain what I share with most people who look to engage my services.
“As a professional automotive consultant I provide buying, selling and leasing services for a specific clientele of individuals and companies who don’t have the time, or just don’t want to, run around from dealership to dealership or private parties shopping for vehicles. I do this with no upfront financial commitment on their part and I locate these vehicles either through the dealer auctions, private parties, my existing client base, or dealer inventories. My services are offered exclusively on a referral, repeat or relationship basis. I don’t advertise my services to gain new clients, but you can only obtain this service by being referred to me or knowing me personally.”
After explaining The Cool Car Guy services to her she shared with me that she had already spoke with three dealerships in the Denver area and her frustration was growing as she was getting different prices from each of them for the same vehicle. Of course, she also had the classic “call me last and I’ll give you the best price” that so many salespeople will use to get people to come through the door, but ultimately they are not the decision maker since they are an employee of the dealership.
I explained to “Ms. M” that a dealership could beat whatever price I could offer her on a new vehicle, if they really wanted. This is because they control the new vehicle market, but they have overhead, employees, rent and other expenses that I don’t have as an automotive consultant. She could expect to have a different price when she walked through the door and met with her salesperson because someone can say whatever they want over the phone. After she wastes a few hours of her time haggling in their dealership, she will head to the finance department for an explanation of an extended warranty and engage in a presentation of up to five different profit centers presented by several people other than her salesperson before she gets out the door. Just ask yourself why people hate buying cars, if you don’t believe me.
Using my service, it would be like ordering a pizza complete with free delivery. She would tell me what features she wanted on her vehicle, including the color she wanted and I would get her the price before I show up at her home to sign paperwork at her kitchen table and park her new vehicle in her garage. No negotiating or brain damage and I’ll typically be within a few hundred dollars of the best price she would get negotiating for hours in a dealership on her own.
If you like that experience then I’m not your guy, but over 300 people have had The Cool Car Guy experience and you can too.
What was the outcome? On December 27th she engaged my service and on December 28th at 1PM I met her at her home, shoveled the snow out of her driveway to move her Honda Prelude that was stuck in the snow and park it on the street to make room for her new car. She got her black 2008 Subaru Forester Premium X for $200 more than the best price she got over the phone from the local dealership. She never had to leave her home, received service she wouldn’t get anywhere else and took a few of my business cards to tell her friends.
Another happy Cool Car Guy client!
This is just one of hundreds of stories about friends and family members who engage The Cool Car Guy to get their vehicle instead of going through the traditional brain damage that lead to so many people being frustrated with the process of getting a new or used vehicle. I also can provide my service for any type of vehicle and any price range, which means any make, any model, any price and you can work with The Cool Car Guy.
By the way, the client who referred her to me will be getting a free trip to the movies from The Cool Car Guy. So, if you’re a client of mine or a frequent visitor to CoolCarGuy.com or listener to The Cool Car Guy Show refer your friends and family if they are in the market for a different vehicle.
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Auto Consultant – John Boyd: The Cool Car Guy
John is an auto consultant and radio personality with JFR & Associates in Denver, Colorado. John offers a professional buying, selling and leasing service for his clients who don’t have time and want to avoid the aggravation of running around from dealership to dealership shopping for vehicles. Call or email John about his unique service for getting your next vehicle! Email: jboyd@coolcarguy.com
Tune Into The Cool Car Guy Show Every Monday – Thursday 10AM – 11AM MST on CastleRockRadio.com